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The Advantages of Crowd-buying Model

Today I used the wal-mart model to illustrate the advantages of crowd-buying model. Wal-mart’s competitiveness is driven by the low cost of procurement through large, centralized procurement. It was distributed to stores around the world. This is the key to wal-mart’s success. The disadvantage is that due to the centralized procurement, the products of each store cannot be purchased completely according to the local market demand, nor can the “quick response” purchase be made according to the rapidly changing market demand. This is the wal-mart model flaw.

The crowd-buying model aims to aggregate orders in all cities around the world, and the future can be compared to large supermarket chains on the scale of orders. In addition, in the Crowdbuying model, the purchasing decisions are the terminal community stores and small online stores, and the most understanding of their end-user needs. They can quickly adjust their products according to market changes.
This is the outlook for the Crowdbuying model in terms of scale and rapid response market demand.

So the goal of the city agency is very clear. It is to introduce the city terminal small merchants, including: community shop, hardware store, small supermarket, online shop, small wholesale store, grocery store, small shop. The owners were not able to enjoy the benefits of global buying and large-scale centralized procurement. Now through the Internet of the Crowdbuying group, aggregate small buyers power. Buy together,  benefit together.

The Crowdbuying Facebook group is the key, only the group can realize the rapid communication across city information. Including new product release, rapid feedback of market demand information, information aggregation.

Start with 100 small stores in each agent city. Step by step.

 

今天我用沃尔玛模型进行对比,说明拼单模型的优势。沃尔玛竞争力来自于通过超大规模集中采购压低采购成本。再分发到全球各个门店。这是沃尔玛致胜的关键。缺点是由于是集中采购,每家门店的产品不能完全根据当地市场需求来采购,也不能根据快速变化的市场需求进行“快速反应”式采购。这是沃尔玛模型缺点。

 

拼单模型以全球所有城市为目标去聚合订单,未来在订单规模上可以比肩大型连锁超市。另外在拼单模型里,作采购决策的都是终端社区店和小网店,最了解自己的终端用户需求。他们可以根据市场变化快速调整产品。

这是在规模和快速反应市场需求方面,对拼单模型的展望。

 

所以城市代理的目标非常明确。就是要引进本城市终端小商家,包括:社区店、五金店、小型超市、网店、小批发店、杂货店、小卖部。这些店老板原来是享受不到全球买和大规模集中采购的红利的。现在通过互联网的拼单群,聚合小买家力量。一起拼单,一起采购,一起实惠。

 

其中拼单群是关键,只有群可以实现跨城市信息的快速沟通。包括新产品发布,各城市市场需求信息快速反馈,信息聚合。

 

先从每个代理城市100家小店开始。一步步来。


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