Can smart mirrors be as popular around the world as other smart home products?

In 2012, a Japanese company Seraku showed a smart mirror based on Android at a technology fair, which supports touch operation. Users can touch the screen to check news, weather and other information while washing.But because the price is too high, the product is not suitable for commercial release.But it is suitable for beauty salon, barber shop, bar and retail shop.

With the development of smart home, the smart mirror is also constantly optimized, and there are mirrors that can correct the facial defects when making up, and the smart mirror for virtual fitting.All show the foreground of intelligent mirror, and explore the actual use of smart mirrors. Let’s do market research to see what the global market is looking for in this product.

Smart mirrors are not commercially available, but readers can still pay constant attention. After all, the whole product of smart home is on the rise.

1 、Google trends

Google trend shows that the interest in English (blue) goes up with fluctuation in recent five years, which is higher in winter. The ranking in 44 countries and regions is Singapore, Ireland, British, Canada and New Zealand, etc. The average monthly search volume is 33100.


2 . Function introduction

Check weather, traffic, news, social media, etc.Automatic sensing, don’t need actual touch; The intelligent mirror in the bathroom will also automatically heat, eliminate fog, etc.Virtual dressing and other explorations.

Key words: Smart mirror


3.Product pictures


4.Social medias


On instagram, there are 9639 related posts, and one video has 11000 views at most.Other posts also have hundreds of to thousands of likes and views.


On Facebook, one page gets 1520 likes at most and one video has 429,628 views at most. Most of the other videos have thousands of to tens of thousands of views, about tiny mirrors, which can adjust the lighting and can be seen as the first commercial exploration of the smart mirror.

The questions on Quora about this product are quite diverse. Ideas, technologies and functions are all involved. One question has 938views at most.

On reddit, there are a lot of discussions about the product. One post get 661 comments at most, and other posts also have hundreds of comments. Compared with previous research products, the topic of this product is very active.


A:Kickstarter:There are 17 related crowdfunding products, big smart mirrors and small smart makeup mirrors, but only one small smart mirror crowd-funding success.The target amount of the crowdfunding is USD10000, the actual crowd-funding amount is USD10786, the crowdfunding price is USD99/ one, USD139/ one, usd229/2, usd229/2, 6255/50.

This product has so many projects in crowdfunding, but it has been successful. We have noticed the product direction, but the actual product is not mature yet.

B:Indiegogo:There are six related crowdfunding products, but none was successful.

C: Taobao crowdfunding:There is one crowdfunding project, still is the smart makeup mirror, crowd-fund successfully.The target amount of crowdfunding is RMB 100,000, and the actual amount raised is RMB1490241, with 1815 supporters. The unit price is RMB99/ each one , RMB109/ each one, RMB209/2 pcs , RMB539/5 pcs , RMB1069/10 pcs , RMB5400/50 pcs .

D: JD crowdfunding:No related products.

E: Suning crowdfunding:No related products.


6:B2C platforms

Most of the smart mirrors on Amazon are smart makeup mirrors. The unit price is between USD15 to USD50. One product gets 685 evaluations at most.The smart mirror mentioned in this paper has no sales volume, and the unit price is mostly between USD200 to USD1000.

There are more than a dozen related products on fancy, and one gets 1700 likes at most.

On Walmart, there are mostly smart makeup mirrors.

There are no related product items on Target, most of which are ordinary mirrors.

Most of Taobao’s products are toilet mirrors, with lights and anti-fog,not smart mirrors.

7.On blogs such as twitter and blogs, foreign opinion leaders make comments and predictions about products.

Twitter has few tweets about the product, most of which are smart makeup mirrors.


On YouTube, one video gets 1670,000 views at most, and other videos also have tens of thousands to hundreds of thousands of views. The popularity of this product on YouTube is good.

9.Patent issue

In 2012, a Japanese company Seraku showed a smart mirror based on Android at a technology fair. All the big businesses are developing,and the patent of the specific design can refer to the following websites:

China trademark net:

Us trademark network:

Eu trademark net:

China patent network:

U.S. patent network:

Eu appearance patent net:

European invention patent net:

China copyright:

U.S. copyright net:



We take great care in analyzing global trends for each product type, collecting ongoing information for each product line both online and offline, in order to provide numerous reference points to professional buyers and sellers globally.

The source of these analyses are from Google Trends analyses, analyses of global mainstream media platforms popularity, main e-commerce provider platforms wholesale and retail price analyses, analyses of the latest market price of similar products on crowd funding as well as their popularity, offline wholesale market price and popularity analyses, as well as gathering together the views of professional evaluation agencies and overseas reviewers.

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