In The Era of National Photography, How Is The Performance of The Phone Stabilizer in Domestic And International Market?
It is not strange to mention photography stabilizers for everybody. I believe you have seen it when watching some films and TV series. While these stabilizers work well, they can’t be used for ordinary users. phone stabilizer is a good solution to this problem as a portable shooting platform, and so popular in the photography circle.in the era of national photography, how is the performance of the phone stabilizer in domestic and international market? Therefore, this paper carried out market research on phone stabilizer.
1 、Google trends
Gimbal stabilizer/ phone stabilizer
We search with the above two key words in multiple languages, the trend of the recent five years as the picture shows, the interest went up stably between the year 2013 and September 2016. In October 2016, there was a small peak, and then the interest has been steadily rising since November 2016, which is equivalent to the previous four years. The ranking in 18 countries and regions is Singapore, Malaysia, Philippines, Australia, Canada, etc. The average monthly search volume is 9900/5400.
2 .Function introduction
Key functions: face recognition, face tracking, auto focus, automatic panorama, vertical shooting, time-lapse photography, regular photo shooting.
The main function is to avoid shaking when shooting, plus face recognition, face tracking, auto focus, automatic panorama, vertical shooting, time-lapse photography, timing photography, etc.
Keyword: gimbal stabilizer/phone stabilizer/handheld stabilizer
3. Product pictures
4. Social media
There were 1047/1,018 related posts on Instagram that were related to the gimbal stabilizer. One video has been viewed more than 3683 times at most, and other posts also have dozens of to hundreds of likes and views.
On Facebook, one video gets 341331 views at most, and other videos also have thousands of to tens of thousands of views, and the videos are mostly released in the second half of 2017. Now there are only 1,705 people in a Facebook group, and there are not so many groups.
Most of the posts on Quora about this product are about their usage, brand recommendation, etc. One post gets 406 views at most.
On reddit, there are a number of related topics about product recommendations, product advertisement and how to use it. One post gets 565 comments at most.
A:Kickstarter：There are 8 crowdfunding projects, 6 successful, 2 failed. The largest amount of crowdfunding is USD673916, with 4,581 backers. The unit price is USD139/ one, USD144/ one, USD149/ one, USD159/ set, USD179/ set, USD299/2 sets.
B：Indiegogo：4 related crowdfunding products, 2 successful, 2 failed. The largest amount of crowd-funding is USD2197138, the crowdfunding price is USD159/, USD189/, USD359/2.
C: Taobao crowdfunding: There are 3 successful crowdfunding projects! The highest amount of crowdfunding is RMB2039839, with 758 backers, the unit price is RMB699, RMB729, RMB1999/ RMB7,290/10 .
E: Suning crowdfunding: No related products
6. B2C platforms
Amazon has more than 7,000 product entries on its hand-held cloud platform, with the largest number of comments being 216. Other product reviews are almost in the dozens or so, and most of the more sophisticated prices are in the usd100-200, and the simple price is mostly in usd20-70.
There are more than 32 related products on fancy, and one gets 12,200 likes at most.
There are more than 1000 categories of products on Walmart, and the price of full-featured is from USD100 to USD200.The price of simple function products is from USD20 to USD50. At present, there are very few comments, and most of them are not rated by single digit.
No related products on target.
There are various kinds of products on Taobao.com, and the price ranges from RMB 300 to RMB1000.According to the page, the price of the largest purchased one is RMB799, with a total of 1,040 buyers.
There are quite a lot of related tweets on Twitter, but with nearly no shares and comments.
There’s a lot of related videos on YouTube. One video gets 1200000 views at most, and other videos mostly have more than 10,000 and 100,000 views.
9. patent issues
Brands and manufacturers are launching hand-held stabilizer in succession. For special patents, please refer to the following websites:
China trademark net:
Us trademark network:
Eu trademark net:
China patent network:
U.S. patent network:
Eu appearance patent net:
European invention patent net:
U.S. copyright net:
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