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The Difference Between B2B and B2C When Cross-Border E-Commerce Uses Overseas Social Media to Develop Customers

In the B2B field, it’s mainly aimed at big customers. The main strategy for cross-border e-commerce traders to operate overseas social media is to apply these social medias, for example, Facebook, Instagram, Linkedin to find accurate big customers and then send messages for effective negotiations and to achieve the orders. It’s a relatively easy and fast operation method.

Medium and long term operation should pay attention to its own industry authority image to establish beneficial enterprise brand and personal brand, so as to attract target customers.

We can conclude 3 operation points:
Firstly, accurate search.
Secondly, effective negotiation.
Thirdly, establish authority image.

In the B2C retail field, the key for cross-border e-commerce traders to operate overseas social media is to produce high quality content, so as to spread widely or attract large fans.

In the medium and long term operation of B2C, we also need to pay attention to the image of professional credibility, which will help to establish the brand.

We can conclude 3 operation points:
Firstly, advertise planning.
Secondly, attract fans on a large scale.
Thirdly, establish professional image.

The main operation points between big customers strategy and retail strategy are greatly different.


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