“Shave” Like A Man – Market Research on Facial Hair Remover
Beauty products have always been there, but 2017 is an explosive year for beauty products. The growth of beauty products in foreign trade is obvious. In this paper, we will conduct a market research on a portable lipstick shaped facial hair remover /finishing touch flawless launched by Ideavillage Products Corp. This portable laser hair removal device is a concern as soon as it is launched.
1 、Google trends
finishing touch flawless
We search in multiple languages, the trend of recent five years as the picture shows, the interest began to soar in June 2017, with steady fluctuations in August. The ranking in 10 countries or regions is the United States, Trinidad and Tobago, Canada, Australia and the UK, etc. The average monthly search volume is 33100. The interest of elated keywords–touch hair remover is also on the rise.
2 .Function introduction
Key functions: 1 AA battery. Used for removing facial hairs on the lips and cheeks, instantly and painlessly removing the hair from the lips, cheeks and chin, with lights–cannot miss any fluff, and hypoallergenic.
Key words: touch hair removal device /finishing touch flawless.
4. Social media
There are 148 related posts on Instagram. One video gets 5,488 views at most, and other posts also get dozens of to hundreds of likes and views.
On Facebook, one video gets 51,827 views at most, and other posts also have thousands of to tens of thousands of views. One page gets 74,000 likes at most.
On reddit, there is few topics about this product, and one post gets 9 comments at most.
A: Kickstarter:No related products
B: Indiegogo: No related products
C: Taobao crowd-funding: No related products
D: Jingdong crowd-funding: No related products
E: Suning crowd-funding: No related products
6. B2C platforms
There are more than 100 items on Amazon’s product list, and the price ranges from USD18.99 to USD30. One product gets 5514 comments at most, and other products also have dozens of to hundreds of comments.
There is one related product on Fancy, with only one like.
There is one product on Walmart, and the price is USD19.88, with 108 comments.
There is only 1 product on Target, and the price is USD19.99, with 111 comments.
There are more than 100 items on Taobao, and the price is mainly ranges from RMB30 to RMB100. According to the page, the price of the largest purchase one is RMB32, with 26 buyers.
There’s been a lot of tweets about this product, but there are few shares or comments on popular tweets.
On YouTube, there are 7,000 videos about this product. One video gets 906000 views at most, and other videos also have tens of thousands of views.
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We take great care in analyzing global trends for each product type, collecting ongoing information for each product line both online and offline, in order to provide numerous reference points to professional buyers and sellers globally.
The source of these analyses are from Google Trends analyses, analyses of global mainstream media platforms popularity, main e-commerce provider platforms wholesale and retail price analyses, analyses of the latest market price of similar products on crowd funding as well as their popularity, offline wholesale market price and popularity analyses, as well as gathering together the views of professional evaluation agencies and overseas reviewers.
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