Pantone has published the color of 2018. How are you going to use it?

Since 2000, Pantone chooses a color every year to represent the spirit of times. And this color, over the next year, will also be widely used in industrial design, home design, graphic design and other fields. On December 7, 2017, Pantone released the popular color of 2018—–ultra violet,the serial number are is easy to remember–18-3838. Therefore, this paper has conducted market research on the popular color Pantong released this year.
1 、Google trends
We search with the key words — color of the year 2018 (blue), ultra violet (red), color del año 2018 (yellow), as the picture shows, the interest began to soar since December, 2017. The average monthly search volume is 5400. Please remember to focus on this color.

2 .Function introduction
Since 2000, Pantone chooses a color every year to represent the spirit of times. The color of the year is like a flow lift, providing an incentive for brands, designers, and consumers to initiate discussions. In the age of social networking, the unlimited business opportunities lie in people’s focus and discussion.
Key words:color of the year 2018,ultra violet,Pantone18-3838

 

3.Product pictures and a series of shows

Gucci 2018 early autumn collection

Moskino and Marc Jacob fashion show in the spring of 2018

4.Social media
Instagram
On Instagram, search with ultra violet, there are 259323 related posts, with 2170 comments; search with color of the year 2018, there are 5131 related posts. One video gets 10005 views and 62 comments at most, and other posts and get dozens of likes and views.

Facebook
On Facebook, one related posts gets 122483 views at most, and other posts mostly have thousands of to tens of thousands of views.

Quora.com

On quora, there have been discussions about the color of 2018, with 88 views.

Reddit.com
On Reddit, there have been many discussions about the color of the year 2018, with 177 comments.

5.Crowd-funding platforms
A: Kickstarter:No related products
B: Indiegogo: No related products
C: Taobao crowd-funding: No related products
D: Jingdong crowd-funding: No related products
E: Suning crowd-funding: No related products
6. B2C platforms
Amazon.com
There are already many products on Amazon that use color of the year 2018 as a key word to describe products.

Fancy.com
There’s no product on Fancy that uses color of the year 2018 as key words to describe the product. The products of aurora violet are originally, not newly uploaded.

Walmart.com
There’s no product on Walmart that uses color of the year 2018 as key words to describe the product. The products of aurora violet are originally, not newly uploaded.

Target.com
There’s no product that uses color of the year 2018 as key words to describe.
Taobao.com
There’s no product that uses color of the year 2018 as key words to describe.
7.Media Articles
There are already quite a few tweets about the color of 2018, and there are 2417 views on popular tweets.


8.YouTube
On YouTube, one video about the color of 2018 gets 8,700 views, and other videos mostly get thousands of views.

9.Conclusion
We take great care in analyzing global trends for each product type, collecting ongoing information for each product line both online and offline, in order to provide numerous reference points to professional buyers and sellers globally.

The source of these analyses are from Google Trends analyses, analyses of global mainstream media platforms popularity, main e-commerce provider platforms wholesale and retail price analyses, analyses of the latest market price of similar products on crowd funding as well as their popularity, offline wholesale market price and popularity analyses, as well as gathering together the views of professional evaluation agencies and overseas reviewers.

All the above-mentioned global information and data is scattered around at a global level both online and offline. We take the time and effort to collect and integrate this information into a report. With your busy work schedules, you only need to spend two to three minutes per day to read our “Latest Market Analysis” and then can easily understand the development of the products and the market dynamics.We will continuously make the report to provide reference on each product. Please scan the below OR codes and Like our Wechat and Facebook Page.

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