Air fryer market research
The air fryer can achieve similar frying effect without oil. In addition, it is easy to operate and is popular with many people! So we did research on this!
1 、Google trends
Air Fryer, we search in English (blue), as the picture shows, the interest fluctuates with seasons in recent 5 years. The interest in the winter of 2016 is much higher than 2014 and 2015, and the interest since October, 2017 is equal to the interest in the winter of 2016, and it’s now still rising. The ranking in 29 countries and regions is Singapore, Malaysia, Australia, America and Brazil. The monthly search volume is 550000.
2 .Function introduction
Air fryer uses air to replace the hot oil in the frying pan, heating with the convection of approximate solar heat, the hot wind in the sealed pot forms a rapid cycle of heat flow to make the food ripe; The hot air also blew away moisture from the surface of the food, making it possible to fry the ingredients without oil.
Key words: Air Fryer
3. Product pictures
4.The global mainstream media interest research
There are 115203 relevant posts on INS, mostly about cooking demonstration with air fryer. One of the video gets 725000 views and 159 comments, and most of the other posts get dozens of likes..
On Facebook, the largest number of video plays about air fryer is 1327798, with 19,000 likes and 8507 comments! This video was released on 2017-11-22. You can see how popular it is! Most of the other plays have thousands of to hundreds of thousands of views.
On quora, most of the questions about air fryer are about how to choose, use and the shortcomings of air fryer, etc., and the answer is more than 1,700.
On reddit, the posts are mostly about the use of air fryers, as well as cooking demonstration with air fryer, and the conversation is hot, with 194 comments.
A:Kickstarter：No related products.
B：Indiegogo：No related products.
C: Taobao crowd-funding: There are 3 crowd-funding projects, and all have been successful . The highest target amount is RMB 100000, and the actual crowd-funding amount is RMB 653422, with 1708 supporters. The crowd-funding price is RMB 299 /1, RMB 369/1, RMB 730/2, RMB 1800/5, RMB 3600/10.
D: JD.com crowd-funding: There are 2 crowd-funding projects, and all have been successful . The highest target amount is RMB 100000, and the actual crowd-funding amount is RMB 215711, with 868 supporters. The crowd-funding price is RMB 399 /1, RMB 786/2, RMB 1950/2, RMB 3800/5.
E: Suning crowdfunding:There are 2 crowd-funding projects, and all have been successful . The highest target amount is RMB 20000, and the actual crowd-funding amount is RMB 27584, with 295 supporters. The crowd-funding price is RMB 199 / 1, RMB 269/1, RMB 299 / set, RMB 329 / set, RMB 459 / set, RMB 2490/10.
6. B2C platforms
There are already more than 500 product items about air fryer on Amazon. One product gets 1482 comments at most, and other products also have dozens to hundreds of comments. The price ranges from $50 to $100.
There are 30 air fryers on Fancy. One product gets 307 likes at most.
There are more than 300 categories of products on Walmart, and the price ranges from USD50 to USD100. At present, one product gets 842 comments at most, and most products have several to dozens of comments.
There are18 products Target, and the unit price ranges from USD50 to USD100. One product gets 58 comments at most.
There are many products on Taobao.com and the price ranges from RMB200 to RMB600. According to the page, the unit price of the top seller one is RMB238, with 6,243 buyers.
7. Media Articles
There are a lot of tweets about the air fryer. A lot of users are showing how to cook with the air fryer, and one tweet gets 99 likes, 993 shares and 361 comments at most.
There are a lot of videos about air fryer on YouTube, and one video gets 1803008 views, 4770 likes, and 696.comments at most.
9. patent issues
Many brand electric companies have their own air fryer, and you can go to the following websites for specific patent enquiries:
China trademark net:http://www.ctmo.gov.cn/
Us trademark network: https://euipo.europa.eu/eSearch/
Eu trademark net: https://euipo.europa.eu/eSearch/
China patent network:http://www.pss-system.gov.cn/sipopublicsearch/portal/app/home/declare.jsp
U.S. patent network:https://www.uspto.gov/patent
Eu appearance patent net: https://www.tmdn.org/tmdsview-web/welcome
European invention patent net: https://worldwide.espacenet.com/
China copyright net: http://www.ccopyright.com/
U.S. copyright net: http://cocatalog.loc.gov/cgi-bin/Pwebrecon.cgi?DB=local&PAGE=First
We take great care in analyzing global trends for each product type, collecting ongoing information for each product line both online and offline, in order to provide numerous reference points to professional buyers and sellers globally.
The source of these analyses are from Google Trends analyses, analyses of global mainstream media platforms popularity, main e-commerce provider platforms wholesale and retail price analyses, analyses of the latest market price of similar products on crowd funding as well as their popularity, offline wholesale market price and popularity analyses, as well as gathering together the views of professional evaluation agencies and overseas reviewers.
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