Cat tree market research
In the second phase of the Canton fair this year, there is a new category, pet supplies exhibition hall. Although there are not many stalls, the food and wear of cats and dogs are basically involved. In European and American countries, pet cats are highly popular, so the cat tree is not only is a kind of pet supplies and toys, and has already become an indispensable part of the home life, in harmony with family style and decoration style, so we conducted a market research. on the cat climbing frame.
1 、Google trends
Cat tree, we search in English (blue), Russian (red), German (yellow), Spanish (green) and French (purple), and we can see that the interest fluctuate with season, which is high in winter. The interest searched in German is rather high, and we can also see some interest in Japanese. The interest ranking in 41 countries and regions is the United States, Canada, Germany, Australia, New Zealand, etc. The average monthly search volume is 110000.
2 .Function introduction
Cat climbing frame(or cat tree) is a kind of pet supplies that is a small multi-storey building structure. The main function is to allow the cat to have fun, exercise and rest.
Key words: Cat tree
3. Product pictures
4. Social media
There are currently 112,038 posts on instagram. One of the posts gets 1501 likes and 14 comments, and most other posts get dozens of likes.
On Facebook, one page gets 14,000 likes at most, and one post gets 3661 likes and 2035 shares at most.
On Quora, the questions about cat tree are mostly about how to decorate and choose, and the views of the answer is 198 at most.
On Reddit, the topics about cat tree involves a lot of aspects, with a high popularity and 1,140 messages at most.
A: Kickstarter: There are five crowd-funding products, but all failed.
6. B2C platforms
There are more than 100000 product entries about cat tree on Amazon. One product gets 5343 comments at most, and other products also have hundreds of or thousands of comments. The price ranges from $20 to $100.
On fancy, there are more than 200 cat trees, and one gets 3,700 likes at most.
There are more than 1, 400 items on Walmart, and the price ranges from USD30 to USD100. At present, one product gets 85 comments at most, and most other products also have several to dozens of comments.
There are 47 products on Target, and the unit price ranges from $ 25 to $ 100. One product gets 34 comments at most.
There are many styles of this product on Taobao.com, and the price ranges from RMB50 to RMB300. The price of the best-selling one is RMB 65, with 4105 buyers.
The tweets about cat trees on Twitter are mostly product promotions. There are many tweets, and most of them have several to dozens of comments and likes.
We take great care in analyzing global trends for each product type, collecting ongoing information for each product line both online and offline, in order to provide numerous reference points to professional buyers and sellers globally.
The source of these analyses are from Google Trends analyses, analyses of global mainstream media platforms popularity, main e-commerce provider platforms wholesale and retail price analyses, analyses of the latest market price of similar products on crowd funding as well as their popularity, offline wholesale market price and popularity analyses, as well as gathering together the views of professional evaluation agencies and overseas reviewers.
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