Infinity Cube Market Research
Decompression toys have generated a great variety since the popularity of fidget spinner and decompression cube at the beginning of this year. Although the craze of fidget spinner has gradually subsided, the decompression toys get more attention. Today we make a market research on the infinity cube.
1 、Google trends
Infinity cube, we use English (blue), Russian (red), German (yellow), Spanish (green), and Japanese (purple) to search its popularity, and the result shows that it began to soar since May, 2017, and it soared to the highest in September, while it’s a little bit down now. The search in Russian also soared greatly. There are 30 countries in the search, followed by the ranking Denmark, Sweden, the Netherlands, the United Kingdom, the Philippines and so on. Now the average monthly search volume is 9900. –see the 2nd passage
2 .Function introduction
With the fidget spinner became popular all over the world in the first half year, more and more people like playing decompression toys. This infinity cube, a collection of a variety of functions and plays, from the combination, color or modeling, is unexpected. It can be opened and spliced from different directions, thus create an interesting visual effect.
Key words: infinity cube
3. Product pictures
4. Social media
Search with infinity cube on Instgram, there are 1168 related posts. One gets 275 likes and 9 comments at most..
On Facebook, one page gets 484 likes at most. One video gets 30,508,095 views, 848,000 likes, 26,000 comments and 1,149,971 shares.
There are no related post on Quora.
This product is not very popular on Reddit.com, one post gets 35 comments at most.
A: Kickstarter: There are four crowd-funding projects, and two have been successful. The crowd-funding target of the first project is $1,000, and the actual crowd-funding amount is $7,413, with 100 backers, and the crowd-funding price is $29, $35, $45, $50, $55, $75,$82,$89,$135,$150, $150, $1000.
The crowd-funding target of the second project is $5,000. The actual crowd-funding amount is $80,706, with 801 backers, and the price of crowd-funding is $1 (supporting activities), $65/1, $75/1, $130/2, $240/4, $560/10.
The crowd-funding target of the third project is to raise $20000, the actual amount is $12691, with 131 supporters, the price is $5 (support activities), $20/2, $25/2, $80/4, $100/4, $$250/6, $200/6, 200/6, $1000/6-12.
The crowd-funding target of the forth project is to raise $10000, the actual amount is $4640, with 76 supporters, the price is $33/1 , $37/1 , $59/1, $37/1, $99/1, $130/1, $130/1, $200/3 , $300/5 ,$375/4 , $550/9, $720/12, $720/12.
B: Include Indiegogo: No related products
C: Taobao all chips: no related products
D: Jingdong all chips: no related products
E: Suning all chips: no related products
6. B2C platforms
The price on Amazon ranges from USD1.99 to USD19.99. One product gets 23 comments at most, and other products also have a few comments.
There are 4 products on Fancy.com, and one gets 338 likes at most.
The price on Walmart.com ranges from USD6.7 to USD18.
There is no related products on Target.
There is a wide variety of products on taobao, the price ranges from RMB 20 to RMB 50. The largest purchase was up to 6,845 people, and the price is RMB78.
There are fewer tweets about infinity cube on Twitter, and one of the Tweets gains 568 likes and 2 comments.
On YouTube, there are 441,000 videos about Infinity cube. One video gets 2.1 million views, 20,000 likes and 1107 comments at most, and other related videos have ten thousand views..
We have researched the following website, found that a company in Shenzhen registered trademark “infinity cube”,No other queries are available, ：If there are any omissions, please add comments.
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