Unicorn Bag Market Research
August 3, 2017
Unicorn is a very popular element all the time, but from April to May this year,its search interest rises suddenly ,and we find that search interest about unicorn bag rises continuously. Thus ,we make a market research about bag with unicorn element.
- Google Trends
We searched on Google Trends with English(blue line),Russian(red line),German(yellow line),Japanese(green line)and Spanish(purple line).We can find that the search interest of unicorn bag is steady during August 2012 and October 2015.But it began to go up constantly since November 2015.It interests the most in UK,then US.There is also certain search interest in Germany. From Google AdWords, we can find that the average search volume ranges from 1000 to 10000 from the begining of 2017 till now.
Unicorn bag or all kinds of bags with unicorn element.
Key words:unicorn bag
With the key word “unicorn bag”on Instagram, there are about 5,310 posts on it.
On Facebook ,there is one relevant page about unicorn bag gets 316 likes at most.As for videos, there are one video which has 9,100 views,more than 265 likes,33 comments and 106 shares.
There are few posts about it on Reddit.com with 22 comments at most.
- Crowdfunding Platforms
There is a crowdfunding project which combine unicorn T-shirt with unicorn mug together,but it is unsuccessful.Crowdfunding goal is $3,000 ,it raised $651 finally. There are 3 backers.
The price is $20(one unicorn mug or one unicorn poster),$25(one unicorn T-shirt),$35(one unicorn T-shirt and one unicorn bag),
$100(all of the unicorn T-shirts with signed by the artist)
$500( can sit on fat Unicorn mascot and all the other unicorn rewards) respectively.
The price ranges from USD 6-16 with 355 reviews at most. Each product has a basic evaluation,the number ranges from several to dozens.
There are 19 products on fancy.com with 42 likes at most.
The price ranges from USD10-30 with 1 comment at most.
There are 10 bags with unicorn element on Target.com ,the most popular bag is the first schoolbag which is unicorn shape,and price is RMB 120.92 with 105 five star comments .
The price is mainly about RMB 59 on Taobao.com, one product has been purchased by 782 people, and retail price is RMB 19.9
- Review on blog like twitter,blog etc.
There are few tweets on twitter,but one tweet gets 108 likes and 71 comments.
There are 837,000 videos about unicorn bag on YouTube.com,and the most popular video is DIY unicorn pencil case which gets 21,26,517 views, 69,776 likes and 2,525comments.The majority of other relevant videos views are thousands.
Unicorn is a fictional creatures of Myths and legends,it can be used in all kinds of products.Searching the following patent websites, European Patent Office has 13 relevant results,but none of them is about unicorn bag.Additional remarks is welcomed if there is some omissiona.
We take great care in analyzing global trends for each product type, collecting ongoing information for each product line both online and offline, in order to provide numerous reference points to professional buyers and sellers globally.
The source of these analyses are from Google Trends analyses, analyses of global mainstream media platforms popularity, main e-commerce provider platforms wholesale and retail price analyses, analyses of the latest market price of similar products on crowd funding as well as their popularity, offline wholesale market price and popularity analyses, as well as gathering together the views of professional evaluation agencies and overseas reviewers.
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