Wifi video doorbell Market Research
With the development of economy , more and more people pay attention to the home security. What kind of product can satisfy people’s demand of home security ? Wifi video doorbell make it. thus we make a research on this product.
1 Google trend analysis
Searching the word “ wifi video doorbell ” on google trend , its search interest began to rise with fluctuations since April 2015. It reached peaks at the end of 2015 and 2016 respectively. Since then, the search interest goes up continuously. It interests the most in America.
1 Visible And Speaker ：When a guest come to visit ,just press the button, then you can talk freely and listen clearly.
2 Monitor Outdoor : if you heard different sounds at the door , press the button gently, and see clearly , can have a guaranteed for your security.
3 remote monitor unlock : when family go home too late ,and it is cold outside, don’t need to get up, just press the button , automatic unlocking.
4 save the photo : Master is not at home ,and guest come to visit .as long as pressing the doorbell ,and take a photo automaticly ,you can search after master come back.
Don’ t miss any oppotunity for important meet.
5 Anti-dismantle and Alarm :Incase somebody want to damage the doorbell, the machine indoor and outdoor can give an alarm.
Key word: Wifi video doorbell
3 Picture of the product
4 Social Medias
Search with the keyword “Wifi Video doorbell” ,there are only 1 post on it.
On facebook，there is one page gets 749 likes, one video gets 578724 views, 3800 views, 316 comments and 690 share. There are many concernning videos in Arab area.
This product doesn’t have many topics ,there are just some topic about it.
- Crowdfunding Platforms
A:Kickstarter:there is a successful crowdfunding project in Kickstarter.. The crowfunding goal of this project is￡30000 . There are 386 backers. The price are ￡10，￡135，￡145，￡152，￡161，￡169，￡179，￡290 respectively.
B:Indiegogo: There are 3 successful crowdfunding project. The first project raised $290905.00 actually.there are 120 backers. The price is $199 each, $249 each, $378 for 2, $1690 for 10 respectively. The second project raised $149804 ,there are 933 backers.The price is $12 each, $59 each,$179 each,$239 each ,$469 for two.The crowdfunding goal of the third project is $25000,and raised $103877,there are 873 backers.The price is $149 each,$15 each, $19 each,$298 for 2,$3870 for 30 .
C:TAOBAO Crowdfunding :There is a successful crowdfunding project. The crowdfunding goal is ￥100000.and it raised ￥2693637. There are 1594 backers. The price is￥899each,￥999 each,￥1199 each,￥1299 each respectively.
D:Jingdong Crowdfunding：There is a successful crowdfunding project.The crowdfunding goal is ￥30000.The project raised ￥1305398.
There are 2393backers. The price is ￥599 each, ￥699 each ￥799 each,￥1299 each,3450 for 5 ,￥13600 for 20,￥33000 for 50.
E：Suning Crowdfunding :No result
- B2C Platforms
There are 819 results in amazon, the price ranges from USD 74 to 225 with 23068 comments at most.
There are seven products on fancy.com with 11200 likes at most.
Searching wifi video doorbellon Walmart,there are 71330 results. The price are range from $70 to $220.
The price ranges form $179 to $198 ,there are not many comments.
There are many this product in TaoBao.com,the price ranges from ￥130 to ￥2000，the price are mainly about ￥1000.A product, price at￥699 are the best sellers with 1327 reviews at most.
7.Blog or Twitter
There are many article in Twitter,but few commnets,most of the article is used for selling goods.
There are 11,6000 results on wifi video doorbell .There are 37,0436 times view ,4120 likes,and 259 comments at most.The most of other relevant video also have 10 thousand times view.
The earlest wifi video doorbell was introduced to the market on 2012 by an enterpreneur named James Siminov. It includes infrared camera and Wifi connection. When the doorbell is pressed, application connect with smartphone and make a video call.So that the master can see and talk with anyone.
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