Is inflatable sofa popular in foreign market?
The popularity of the sofa date back to the late 16th and early 17th century. In the early 1960s, because of the development of plastics industry and improving performance of PVC materials, people began to produce the air water filling soft mat. Nowadays,inflatable sofa is small and easy to carry after deflating. It’s fashion and comfortable. Inflatable sofa is popular in the young. So we analysis this product this time.
- small and easy to carry.
- Waterproof fabrics, use in sea and land
- With various styles and colours.
We made the research with the following keywords:充气沙发/Inflatable sofa
We searched on three different languages: English Spanish and Russian .
It shows that the inflatable sofa is most popular in Summer, 2016. It interests the most in the UK, India, United States and Russia.
With the keyword “inflatable sofa” on Instagram, there are about 2369 posts on inflatable sofa. There are many pictures about pool float.
With the keyword “inflatable sofa” on Facebook, there is a page gets 91237 likes ranked the first place. Among the photos, there is one picture gets 4372 likes. There is no activities about inflatable sofa.
Quora.com : no result.
There are some questions about inflatable sofa, and people are discussing about the function.
A:Kickstarter: No result
B:Indiegogo: There is 1 project. It has pledged $4428 with 51 backers. The prices are USD24/pc, USD34/pc, USD69/pc, USD79/pc, USD80/pc, USD92/pc,. USD115/2pc, USD125/2pc, USD139/2pc, USD159/2pc.
C:Taobao Crowdfunding:No result
D:Jingdong Crowdfunding: No result
E:Suning Crowd-funding : No result
The price ranges from $20 to $80 with 685 reviews at most. Each product has a basic evaluation, the number ranges from several to several hundred.
Inflatable sofa on amazon’s list as follows:Soaring List: 14th
The price ranges from $50 to $200 and mostly in$70 with 68 likes at most.
There are many items about inflatable sofa whose price ranges from USD 20 to USD 40. Each product has a basic evaluation, the number of several.
Target.com: no result
＊Media Articles :
The Baidu Baike has published an article on inflatable sofa,the following is from the article :
The popularity of the sofa dated back to the late 16th and early 17th century. In the early 1960s, because of the development of plastics industry and improving performance of PVC materials, people began to produce the air water filling soft mat. Nowadays,inflatable sofa is small and easy to carry after deflating. It’s fashion and comfortable. Inflatable sofa is popular in the young.
＊Customs Data Analysis:No result
＊ Review on blog like twitter，blog.etc
There are many comments and videos on inflatable sofa on Twitter with few photos.
There is 44100 videos on Youtube about inflatable sofa, with 775000 views, 1050 likes and 148 comments.
At first Inflatable sofa was popular in the United States.
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