Why stylish Air Multiplier loses its market?

Why stylish Air Multiplier loses its market?
Mar.204th 2017-1st edition
Bladeless fan is created by a british people, James Dyson, it was callled“Air Multiplier”which abandoned the traditional blades and made the fans safty, energy saving and environmental. Thus, bladeless fans was awarded as one of the top ten great inventions around the world. It was released on Oct. 12nd 2009. However, the price of bladeless fans is much more expensive and when it comes to the high speed, the noise is louder than the trandition fans. Today we will lead you guys to see this special unusual home appliance and its extended mini bladeless fans as promotional gift.
Product:

产品图片f

 

Function:
It’s a kind of fan but without bladeless. It usually is as promotional gift.
We made the research with the following keywords:air multiplier, mini bladeless fan.

 

*Google Trends

It shows that Air miltiplier is a seasonal item which is more popular in summer. It was popular since it was created, but after 2012, it trended down. It interests in Australia, England and German. And as for mini bladeless fan, it trended up recently after a little down after 2012.

 

谷歌趋势1

谷歌趋势2
*Social Media

Instagram:No related post.
Facebook:
We made research with the key word: mini bladeless fan and found a related page with 25 likes. There is one photo with 183 likes 53 comments. Only 4 related videos on Facebook but with few viewers.

FB合并
All the results are about the bladeless fans created by Dyson with the keyword Air multiplier. Here is a giveaway activity gets 1,615 likes and 2,549 comments. One of the page gets 144 likes.

FB合并1

 

The heat of the created product by Dyson is relatively low. And the result of its extended product-USB bladeless fan is more than less.

Quora.com

All the Q&A are about Air Multiplier made by Dyson with the keyword Air Multiplier. Some questions have hundreds of viewers with strong interaction. The Q&A are mainly about how the bladeless fan works with the keyword mini bladeless fan. And also on the questions”why is the bladeless fan so expensive? ”But also with few reactions.

quora1

quora2

Reddit.com
The results related to Dyson’s air multiplier is a little with 98 comments to the most.

reddit

Only one result about mini bladeless which is with high exposure.

reddit1
*Crowd-funding Platforms

A:Kickstarter: No result
B:Indiegogo: No result
C:Taobao Crowdfunding: No result
D:Jingdong Crowdfunding: No result
E: Suning Crowdfunding: No result
*B2C Platform
Amazon.com
The price ranges from USD130 to USD 493, which is much higher that normal fans but with great sales. One list gets 504 comments. The price of Mini bladeless fan ranges from USD6.19 to USD29.99, one of the list gets 12 comments. The price is much more higher but with less styles.

Amazon合并
Fancy.com
There are 34 results of Air multiplier on Fancy.com. One of the list gets 1,100 likes.Fancy.com is a website which is famous for the creative items online. So here comes the result of Air multiplier on Fancy.com.

fancy

There is 4 results on mini bladeless fans with 4 likes.

fancy2
Walmart.com
The price of Air Multiplier ranges from USD251 to USD599. The price is high but also with lots of comments. There is one multiplier sold out about 317pcs. The price of mini bladeless fan ranges from USD12.39 to USD23.99 with less comments.

沃尔玛合并
Target.com:
There are 4 results on target. The prices are USD299.99 and USD 399.9 with more than 200 comments.

target1

There commercial advertisements on mini bladeless fans on Target.com , the price ranges from USD5.88 to USD15.99.

target2
Taobao.com
The price of air multiplier ranges from RMB2000-5000. The one with best sales costs RMB4409, and 33 buyers purchased. Others from our demostic market cost less than 1000. There is one costs RMB399 sold about 120pcs out.

淘宝

The price of mini bladeless fans ranges from RMB17 to RMB60.

taobao 1

* Offline Wholesale Market
-Huaqiangbei Electronic Wholesale Market: No Result
-Yiwu Wholesale Market: No Result
– Guangzhou Wholesale Market: No Result

*Media Articles
The product is really special. There are lots of articals about how does it work. Here is one artical from Wangyi New, named“Air Multiplier, much more noise”
“Since it is created, Air multiplier attracted by the fashionable youngs as its trendy design, however , if you realize that a fan costs RMB5000 and it is noise like hell when it starts, will you still want to keep up with the fashion? When it comes to Degree 3, it is 57.4 decible, and when it comes to the strongest level, it is 92.5 decible with the fans waggling.The noise is much more stronger than normal fans.”
*Customs Data Analysis:No result
* Review on blog like twitter,blog.ect
There is few posts on Twitter about air multiplier with little reaction.

Twitter合并
* YouTube
Here is one video about household Air multiplier has 3,328,159 views, 7,695 likes and 1,822 comments.
The video about mini bladeless fans get less viewers like 10 thousand. However, here is one viedoe on how to make bladeless fans gets 1,818,958 views , 17,254 likes and 2.401 comments.

YouTube合并

* Patent
Bladeless Fan is created by a British guy- Jams Dyson.

* Conclusion
We take great care in analyzing global trends for each product type, collecting ongoing information for each product line both online and offline, in order to provide numerous reference points to professional buyers and sellers globally.

The source of these analyses are from Google Trends analyses, analyses of global mainstream media platforms popularity, main e-commerce provider platforms wholesale and retail price analyses, analyses of the latest market price of similar products on crowd funding as well as their popularity, offline wholesale market price and popularity analyses, as well as gathering together the views of professional evaluation agencies and overseas reviewers.

All the above-mentioned global information and data is scattered around at a global level both online and offline. We take the time and effort to collect and integrate this information into a report. With your busy work schedules, you only need to spend two to three minutes per day to read our “Latest Market Analysis” and then can easily understand the development of the products and the market dynamics.

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